Start your blog journey by perusing your favorite blog examples for inspiration. Take a close look into the blogosphere at the titles used within these blogs. Check the posts that gain the most attention (judging by comments, social shares and other indicators) and think about what makes them so appealing from the reader’s perspective.
As you do your research, you’ll notice that there are certain words that can make the headline stand out. In addition, you’ll notice that certain types of title formats and content are more compelling than others—for instance, listicles and how-to posts tend to generate interest by immediately satisfying the reader’s need.
On the flip side, try to identify blog title formats that don’t seem to resonate, and explore why that might be. Does it have to do with the nature of the piece? Or, does the title make the posts seem uninteresting?
Take note of which title formats are your least and most favorite, and use these as a guiding set of principles when crafting your own blog post titles.
